Home News Elon Musk’s Tesla tequila will run you $250 a bottle – TechCrunch

Elon Musk’s Tesla tequila will run you $250 a bottle – TechCrunch

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Teslaquila, the Tesla -branded liquor, that co-starred in CEO Elon Musk’s controversial April Idiot’s Day joke concerning the automaker submitting for chapter, has arrived.

The automaker now lists Tesla Tequila (a bit totally different from the unique Teslaquila branding) on its website. The tequila — described as a “small-batch premium 100% de agave tequila añejo constructed from sustainably sourced highland and lowland agaves,” is housed in a handblown glass bottle formed within the electrical cost image. Oh, and it prices $250.

Celeb-produced tequilas are nothing new and infrequently profitable. Casamigos, tequila model co-founded by George Clooney, was acquired by Diageo in a deal that valued the corporate as much as $1 billion. Tesla Tequila could be first liquor offered by an automaker. The liquor is produced by Nosotros Tequila, in keeping with the corporate.

The tequila first popped up in April 2018 when Musk tweeted a photograph of himself handed out in opposition to a Tesla Mannequin 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears nonetheless seen on his cheeks.” Within the photograph, Musk is holding a cardboard signal that reads “bankwupt.”

Later that 12 months, Tesla filed an utility with the U.S. Patent and Trademark Office to trademark “Teslaquila.”