Home News HBO releases a wellness-focused AR app to advertise ‘His Darkish Supplies’ –...

HBO releases a wellness-focused AR app to advertise ‘His Darkish Supplies’ – TechCrunch


With the second season of “His Darkish Supplies” premiering on HBO on November 16, the community has partnered with artistic studio Framestore to create a brand new iOS and Apple Watch app referred to as His Dark Materials: My Daemon.

The free app offers followers of the present (and the Philip Pullman novels the present relies on) an opportunity to work together with their very personal “daemons” — the magical animal companions that function an extension of characters’ souls.

“It’s a very nice alternative to provide customers and followers of the present the chance to have a daemon companion that’s customized to them,” mentioned Christine Cattano, Framestore’s world head of VR. “And what higher means to try this than in your telephone, which is a continuing companion to us all?”

Customers are assigned a daemon after taking a easy quiz consisting of questions like “day or evening?” and “above or beneath?” They’ll then work together with the daemon by offering primary updates on their present state (like whether or not they’re feeling centered or distracted). Based mostly on these updates, the daemon will suggest duties tied to bodily and emotional wellness, like going for a stroll or a run, or watching a film.

As customers carry out extra wellness duties, their daemon turns into happier and more healthy. The app additionally permits customers to go on “journeys,” the place they carry out a collection of (once more, wellness-focused) duties which are tied to the actions of characters on the present.

His Dark Materials: My Daemon

Picture Credit: HBO/Framestore

His Darkish Supplies: My Daemon will be taught extra about your actions by integrating with Apple Well being and Spotify. And it incorporates augmented actuality by permitting you to look at animations the place you daemon interacts with the world round you. You’ll have the ability to share your companion interactions on social media, as effectively.

HBO’s vp of program advertising Emily Giannusa famous that the unique plan was for “giant, actual world activations.” In spite of everything, Framestore didn’t simply work on visible results for the precise “His Darkish Supplies” present. It additionally collaborated with HBO to develop “Past the Wall,” a digital actuality expertise tied to “Sport of Thrones,” in addition to Magic Leap GoT expertise referred to as “The Lifeless Should Die,” which have been each obtainable by way of installations in flagship AT&T shops. (AT&T owns HBO’s mother or father firm WarnerMedia.)

However given the pandemic and the necessity for social distancing, HBO and Framestore knew they needed to take a distinct strategy, so Giannusa mentioned they got here up with one thing that might “delight [fans] whereas they’re at house” — and that ought to attain a a lot bigger viewers within the course of.