Netflix is testing out a programmed linear content material channel, just like what you get with normal broadcast and cable TV, for the primary time (by way of Variety). The streaming firm will nonetheless be streaming mentioned channel – it’ll be accessed by way of Netflix’s browser-based web site – and it will likely be initially out there in France solely, having rolled out to pick out areas in November 5, with plans to increase to extra of France by December.
The channel is named Netflix Direct, and is completely out there to subscribers of the common Netflix streaming service. It is going to present TV exhibits and films from France, the U.S. and different areas, chosen from Netflix’s current content material library. The reasoning behind the launch in France specifically, in keeping with the streaming big, is that quite a lot of viewers within the nation have a tendency to love watching programming with out having to pick out what it’s particularly they’re going to look at subsequent.
Netflix beforehand launched a check of a device that offered that – a ‘Shuffle’ button that might play stuff it thinks you’d like at random from its suggestion trove. That was particular person per customers, nevertheless – whereas the brand new Netflix Direct method is a set slate of programming that’s the identical for everybody who tunes in, rather more like conventional TV.
For all its strengths, Netflix undoubtedly doesn’t have the identical capability to channel surf or basically veg out and let the TV take away any determination fatigue, so this might be the reply to that. It’s undoubtedly an fascinating experiment for Netflix, however we’ll see if it catches on or expands to extra geographies with completely different viewing preferences.